Book Review: Advanced Web Analytics

Advanced Web Metrics with Google AnalyticsAdvanced Web Metrics with Google Analytics by Brian Clifton

My rating: 4 of 5 stars

Published in 2012 and it is ALREADY out dated. 😦 That is web analytic though. There is however a LOT of really great basic information here that is still very relevant. I like that he discusses not jut reporting, but proper coding and set up which is critical for good reporting.

It was a great refresher as I start to build out a new web analytics dashboard. I agree with the author that for reporting out, you ha to have a dashboard outside of you analytics platform to share with marketing and upper management who will not access that type of tool.

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