Book Reivew – This will make you smarter

This Will Make You Smarter: New Scientific Concepts to Improve Your ThinkingThis Will Make You Smarter: New Scientific Concepts to Improve Your Thinking by John Brockman
My rating: 2 of 5 stars

I really felt this book needed an editor. It was made up of lots of short essays, some good, some really bad. Even if there had been some rating on each essay so you can skip some of the poorly written ones would have made this book better. I did learn some new words, like kakaonomics…but overall this book is not worth the read.

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Book Review – Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore MarketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
My rating: 3 of 5 stars

This book has been on my To Read list for a long time. There were a lot of good points in this book. I like the three questions to always keep in mind: Who are you trying to persuade? What action do you want them to take? What do they need for them to feel comfortable taking that action? I also like the phases of the process they describe: Uncovery (which is supposed to mean that you understand you business, the selling & buying process and create personas for your customers), wireframe, storyboard, prototype, develop and optimize.

But a lot of let downs as well. This book has way a lot of made up terms like uncovery. Most of what is covered in this book just barely touches on the subject and then points out how great they are at it. It felt like on big advertisement to hire them. Also the book really only covers the first phases of the process they describe. The other 5 phases only get the last 20 or so pages in the book are and only briefly mentioned.

It is worth a read, but I felt the authors should have gone into more depth on subjects and covered the other phases. Clever title that did not quite deliver.

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Book Review – One Hundred Years of Solitude

One Hundred Years of SolitudeOne Hundred Years of Solitude by Gabriel Garcí­a Márquez

My rating: 3 of 5 stars

One Hundred Years of Solitude follows one very strange family. I thought it had some characters were great. The beginning of the book had beautiful language and was the best part. But the more you read, the more you have to keep flipping to the family tree to figure out who they are talking about, because the there are so many characters with the same or very similar names! Even though it was a bit difficult to read, this is one of those books that is definitely is worth reading once.

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