Book Review – Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore MarketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
My rating: 3 of 5 stars

This book has been on my To Read list for a long time. There were a lot of good points in this book. I like the three questions to always keep in mind: Who are you trying to persuade? What action do you want them to take? What do they need for them to feel comfortable taking that action? I also like the phases of the process they describe: Uncovery (which is supposed to mean that you understand you business, the selling & buying process and create personas for your customers), wireframe, storyboard, prototype, develop and optimize.

But a lot of let downs as well. This book has way a lot of made up terms like uncovery. Most of what is covered in this book just barely touches on the subject and then points out how great they are at it. It felt like on big advertisement to hire them. Also the book really only covers the first phases of the process they describe. The other 5 phases only get the last 20 or so pages in the book are and only briefly mentioned.

It is worth a read, but I felt the authors should have gone into more depth on subjects and covered the other phases. Clever title that did not quite deliver.

View all my reviews

1 Comment

  1. June 12, 2014 at 1:32 am

    Thanks for the review. I appreciate your comments on the books, it makes it easy to decide on gifts for other reading friends. 🙂


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