Book Review: Advanced Web Analytics

Advanced Web Metrics with Google AnalyticsAdvanced Web Metrics with Google Analytics by Brian Clifton

My rating: 4 of 5 stars

Published in 2012 and it is ALREADY out dated. 😦 That is web analytic though. There is however a LOT of really great basic information here that is still very relevant. I like that he discusses not jut reporting, but proper coding and set up which is critical for good reporting.

It was a great refresher as I start to build out a new web analytics dashboard. I agree with the author that for reporting out, you ha to have a dashboard outside of you analytics platform to share with marketing and upper management who will not access that type of tool.

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Book Reivew: The Probable Future

The Probable FutureThe Probable Future by Alice Hoffman

My rating: 3 of 5 stars

I kind of like this book, even if it was a little cheesy. It had a bit of romance, of handful of family dysfunction and a touch of magic 🙂

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Post Offce – 3.5 stars :)

Post OfficePost Office by Charles Bukowski

My rating: 3.5 of 5 stars

Such a strange sad character. This guy does seem to care much about anything but drinking, women and betting at the racetracks, but is quick to lose interest in all of these vices except the drinking. For a guy who loves women, it seems odd that he becomes unhappy after marrying a young, beautiful, rich women who “molests” him daily. When he takes 90 days off and does nothing but bet at the tracks and is winning, he quickly become disenchanted with this vice as well. He just seems to float along in life going with what ever job or woman comes along without any devotion or direction.

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Book Review: David & Goliath

David and Goliath: Underdogs, Misfits, and the Art of Battling GiantsDavid and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell

My rating: 4 of 5 stars

Another interesting book by Malcolm Gladwell. The book argues that often in life the giants are not a large as they appear and the shepard boy not as weak. It is possible to find strength or advantages in aspects of our lives we may consider to be a downside or disadvantage. The book also describers how most progress can be made only through be disagreeable: by thinking differently from others and being willing to state that different position. I also like his point that a person, agency or government can only have successful authority if they have establishes legitimacy: that is the people the are trying to control must feel like they have a voice and the law must be predictable and fair.

I know that this book, like all of Malcolm’s other books, takes one point of view that he wants to get across and tell us stories to back up this point. He does not show the other side of the story, but he always has an interesting point of view and does and great job of captivating us with his storytelling skills.

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One short book & review – Lying

LyingLying by Sam Harris

My rating: 3 of 5 stars

That’s was a short little book! I think he has some good points. It was written to convince us that we should be completely honest in everything we say. He give many examples of everyday lies and why he thinks we should not tell your friends she does not look fat in the dress if she does.  Worth the quick little read to hear what he has to say 🙂

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